• '04 Quinton McElligott- Western Connecticut State University NCAA D3

    Congratulations to our first ever client and friend Quinton McElligott on his commitment to play NCAA hockey at Western Connecticut State University!

    Located in Danbury, Connecticut, WCSU offers standout programs in Business Administration, Nursing, Justice & Law Administration, and Health Promotion. WCSU competes in the Little East Conference—one of the most competitive and respected D3 hockey landscapes, featuring schools like Plymouth State, Norwich, and Babson.

  • '05 Logan Baum- Utah State ACHA

    Congratulations to one of our first clients and friend Logan Baum on his commitment to play ACHA hockey at Utah State University!

    Located in Logan, Utah, USU is known for its outstanding programs in Engineering, Business, Agriculture, and Education. USU competes in the Mountain West Collegiate Hockey League (MWCHL), with opponents including the University of Utah, Boise State, and Weber State. The Aggies are the most successful team in league history, having won a record five championships since the league’s inception in 2014.

  • '05 Brenden Fields- New England Wolves EHL

    Brenden finished the 2024-2025 season over a point per game (20G 28A in 45 games).

    Notable Achievements from the Past Season Include:

    EHL All-Star College Series Team Selection

    EHL All-North Second Team Selection

The Athlete Advisory Group (AAG) is dedicated to advancing hockey players through expert coaching, skill development, and strategic advisory services. Specializing in video analysis, position-specific training, and personalized mentorship, AAG helps athletes refine their skills, enhance game performance, and navigate the path to junior and collegiate opportunities. Our tailored approach ensures that each player receives the guidance and insights needed to achieve their full potential on and off the ice.

In-Season Opportunities

  • 30-minute 1-on-1 meeting on Zoom.

    The session will focus on identifying their strengths and areas for improvement, and providing them with actionable insights to apply in upcoming games and practices.

    Each player leaves with a post-game report & annotated shifts to recap the game after the session ends.

    Contact us to schedule a session.

    $100 per session; Package of 5 $450

    First session 50% off!

  • A comprehensive video package that functions like having your own video coach.

    We’ll create customized presentations based on a past game or previous opponents, highlighting the specific areas you want to focus on — whether that’s team structure, tendencies, breakdowns, or habit tracking.

    Included is a virtual playbook built around your team’s systems, with video breakdowns to teach key concepts, reinforce identity, and improve player understanding.

    Ideal for teams looking to build structure, improve execution, and create continuity between what’s coached and what’s played.

    Contact for pricing.

  • Enrollment in our advisory group offers more than just guidance — it’s a partnership in your hockey journey.

    Acting as both a hockey counselor and advisor, we help players and families become hockey literate, navigate key educational and athletic decisions, and learn how to communicate effectively — whether face-to-face, by email, or over the phone.

    We work with each athlete to:

    • Set goals that drive consistent performance

    • Build long-term development plans

    • Understand how to present themselves professionally

    • Gain clarity on the path toward junior, collegiate, or professional hockey

    You’ll also receive access to our network — including teams, leagues, and programs across North America.

    Local athletes have the option to enroll in weekly solo skills sessions for an additional fee, with on-ice work tailored directly to their recent gameplay and areas of need.

    Contact us for pricing.

About us

Eric Phillips – Founder, The Athlete Advisory Group

Eric Phillips is the founder of The Athlete Advisory Group (AAG), a premier hockey development and advisory service committed to helping athletes reach their full potential. With a sharp focus on position-specific training, video analysis, and strategic mentorship, Eric brings a modern, detail-driven approach to player development.

He currently serves as the assistant coach with both the Lady Ducks 14U AAA team and the Ontario Jr Reign of the USPHL. Prior to those roles, Eric spent two seasons as the assistant coach for the Jr Ducks 18U AA team, helping guide the team to a national championship berth. He also spent the past five seasons working in Hockey Operations for the Anaheim Ducks (NHL) as a gameday assistant. His ability to connect with players and break down the game at an elite level has made him a trusted resource for athletes pursuing junior and collegiate opportunities.

Through AAG, Eric continues to challenge and guide athletes to elevate their game — both on and off the ice.